Creating a new Visual Identity System for one of Canada's leading entertainment companies.

Creating a new Visual Identity System for one of Canada's leading entertainment companies.

Creating a new Visual Identity System for one of Canada's leading entertainment companies.

Client

Cineplex

Client

Cineplex

Discipline

Creative Direction

Year

2016

Year

2016

In 2015, Cineplex had sought the help from an outside agency to help update and modernize the brand.  After an initial review of options, it was decided to let the agency focus on the campaign and assign the visual identity system to my in-house team.  With my fundamental understanding of the organization, it's complex companies and lines of business, we completed the re-brand and implemented it over the course of 2016 in theatres.

In 2015, Cineplex had sought the help from an outside agency to help update and modernize the brand.  After an initial review of options, it was decided to let the agency focus on the campaign and assign the visual identity system to my in-house team.  With my fundamental understanding of the organization, it's complex companies and lines of business, we completed the re-brand and implemented it over the course of 2016 in theatres.

Cineplex-logos-bar
BOND-Cineplex
Popcorn-Cineplex
Timeplay-Cineplex
ThxForComing

My Work

CineplexBrand Design

MeltProject type

LasttraxMobile App Design

OuttakesBrand Design

UltraAVXBranding

PlaydiumBrand Design

vinyldust is mike lucas

vinyldust is mike lucas
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vinyldust is mike lucas
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