A new clean design for all of

Cineplex' content channels.

Creating a new Visual Identity System for one of Canada's leading entertainment companies.

Creating a new Visual Identity System for one of Canada's leading entertainment companies.

Client

Cineplex

Client

Cineplex

Discipline

Art Direction

Discipline

Art Direction

Year

2018

Year

2018

In 2018, we tackled the challenge of unifying the branding across all Cineplex content branches (pre-show, YouTube, TimePlay, social, blog). Because many of the assets we use come from film studios, it was difficult to achieve a cohesive look in our creative.

To achieve a cohesive look using various supplied assets from film studios, we created the Grand Frame, a glass window effect that works across static and motion states to house assets within a singular look. The window and texture effects were all rendered in 3D by hand, a labour-intensive process that resulted in a realistic glass effect.  With the implementation of the new branding, all Cineplex content channels now tell the Cineplex story with greater simplicity and sophistication.

In 2018, we tackled the challenge of unifying the branding across all Cineplex content branches (pre-show, YouTube, TimePlay, social, blog). Because many of the assets we use come from film studios, it was difficult to achieve a cohesive look in our creative.

To achieve a cohesive look using various supplied assets from film studios, we created the Grand Frame, a glass window effect that works across static and motion states to house assets within a singular look. The window and texture effects were all rendered in 3D by hand, a labour-intensive process that resulted in a realistic glass effect.  With the implementation of the new branding, all Cineplex content channels now tell the Cineplex story with greater simplicity and sophistication.

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My Work

MeltProject type

PlaydiumBrand Design

OuttakesBrand Design

vinyldust is mike lucas

vinyldust is mike lucas
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vinyldust is mike lucas
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