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Cineplex Find Your Story Campaign

CONTRIBUTION

- Creative Direction
- Art Direction

THE ASK & DETAILS

With the growth of content and new ways of consuming media and movies, Cineplex wanted to create some space to remind people about the joys of movie-going. Creating bold original photography for the brand with a clear & straightforward message of finding laughter, joy & adventure are all moments and memories everyone has with film, regardless of how and where you watch. We also created a 90-second video that was cut down into small stories as short as 6 seconds for social media executions. The video tied the same narrative as the photography, reminding you of the significance of watching a movie as a shared experience with those you care about.

We executed the campaign in a large out of home media buy, including Yonge Dundas square and other critical areas across the country.

2019

MultiScreen-Brand
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DoublePortraitScreen-Brand
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Portrait Friends Shot

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© Mike Lucas 2020
Design Director

Made with ❤🌮 & 🎸 in Toronto.