- Creative Direction
THE ASK & DETAILS
We've all known that Dinner & A Movie is a standard date idea, but we noticed we weren't actively taking advantage of that aspect with our theatres and our 8 new The Rec Room locations. It was time to change this by introducing a new Cross-Brand promotion. This is the first time we introduced both brands in the same piece/campaign. We hired Nathan Hackett to help us illustrate the buildings, with some visual additions to the roof to ensure people who weren't familiar with each would quickly recognize what was inside - along with our couple on a date night. We executed this campaign for 3 months, and it was extended due to its substantial success in converting guests into this package.
4 times a year or less, all about in-house design with valuable content.
© Mike Lucas 2020
Made with + & in Toronto.