Discipline

Art Direction

Everybody loves popcorn.  And on January 19th, Cineplex needed to step it up for National Popcorn day.  We collaborated as a team to come up with several concepts on how we could provide a really unique experience and celebrate what is always a must-have treat at the movies - Popcorn!  A custom designed truck rode around the city of Toronto on the 19th handing out free popcorn to anyone who came up to it.  In addition, all of our theatres offered a free small bag of popcorn to all Scene members.  Here's a look at how the day turned out!

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