Everybody loves popcorn. And on January 19th, Cineplex needed to step it up for National Popcorn day. We collaborated as a team to come up with several concepts on how we could provide a really unique experience and celebrate what is always a must-have treat at the movies - Popcorn! A custom designed truck rode around the city of Toronto on the 19th handing out free popcorn to anyone who came up to it. In addition, all of our theatres offered a free small bag of popcorn to all Scene members. Here's a look at how the day turned out!