Because hunger at the movies just shouldn't be a thing.

Because hunger at the movies just shouldn't be a thing.

Client

Cineplex

Client

Cineplex

Discipline

Creative Direction

Art Direction

Design

Year

2013-Present

Year

2013 - Present

In 2013, a rebrand was sought out to update the brand and modernize it ahead of it's expansion to over 80 locations across canada. I helped explore various different ways to convey hot food, in a place where hot food wasn't always top-of-mind.   The bridge in the "TT"s, signifies the Flame of hot food.  The following are images of various food photography shots that I've Art Directed and planned.

outtakes-logos-bar
BBQ-CHICKEN-OUTTAKES
DoubleCheeseburger
poutine-chicken
PEPPERONI_OUTTAKES
Overhead_NewYorker_HOT-DOG
POUTINE_CLASSIC_2_CINEPLEX_OUTTAKES
NachoFries
brownies
FullBuild

My Work

MeltProject type

CineplexBrand Design

LasttraxMobile App Design

OuttakesBrand Design

UltraAVXBranding

PlaydiumBrand Design

vinyldust is mike lucas

vinyldust is mike lucas
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vinyldust is mike lucas
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