A bold new look for a brand designed
for teens as their new ultimate place
to play.

A bold new look for a brand designed for Teens as their new Ultimate place to play.

A bold new look for a brand designed for teens as their new ultimate place
to play.

Client

Cineplex

Client

Cineplex

Discipline

Creative Direction

Discipline

Creative Direction

Year

2019

Year

2019

A fresh start. That's exactly what our brief for the new Playdium brand launch needed. From an initial 3-week creative sprint to a design process that led us to September 2019, I led the design of our design platform from the ground up. From logo sketches and ideas to menu photography and interior design. This is a generation who live wild, free from the constraints of gender norms and social conventions. Who walk between the fringes and play without limits. We wanted to turn on our world for them when they need to turn off the outside noise. The result in our work is an extremely dynamic brand guide, with a genuine sense of layering mixed mediums that invite our demographic to create with us as the brand evolves.

play-ipad
7_iPhoneX_seven
FamilyPoster
CopyPoster
FriendsPoster
FAMILY_HRZTL
OG_Nachos-LowRes
Pulled_Pork_Slice_Pizza-LowRes
OG_Burger-LowRes
Shrimp_Po_Boy_Sandwich-LowRes
Cola_Float_Soft_Serve-LowRes

My Work

MeltProject type

PlaydiumBrand Design

OuttakesBrand Design

vinyldust is mike lucas

vinyldust is mike lucas
InstagramTwitterLinkedIn

vinyldust is mike lucas
InstagramTwitterLinkedIn

© 2019 vinyldust.com