Client

Cineplex

Client

Cineplex

Discipline

Art Direction

Year

2017

Year

2017

Cineplex knows that movie theatres are a great place for people to spend time together. For the holiday season, we took the insight that many people admit to feeling lonely over the holidays and used our theatres (and a little home movie magic) to reconnect a family, while reminding everyone that the greatest joy is being together.  I worked with an illustrator to create the campaign’s hero look, and the team of creatives at cineplex helped bring it to life on social & web, and our executive producer and his team developped the video below. On social, we asked followers to tell us what they thought #thegreatestjoy was to get them in the festive spirit.

C3_HolidayCampaign_4

My Work

CineplexBrand Design

MeltProject type

LasttraxMobile App Design

OuttakesBrand Design

UltraAVXBranding

PlaydiumBrand Design

vinyldust is mike lucas

vinyldust is mike lucas
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vinyldust is mike lucas
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