Created the Visual Identity for Cineplex's premiere audiovisual experience with reserved seating.

Created the Visual Identity for Cineplex's premiere audiovisual experience with reserved seating.

Client

Cineplex

Client

Cineplex

Discipline

Creative Direction

Year

2016

Year

2010

Back in 2010, I was asked to ideate a logo for a potential future Movie-going experience that would have a Massive, huge screen, the best audio system, and a new feature at the time, a reserved seat!  It would be an actual Ultra Audio Visual Experience.  Hence ,  Ultra AVX.  The Logo for AVX has been interated on in the past 6 years. This is it's current incarnation.  Ultra stands being smaller to allow easier legibility between the 2 A's.  The streamlined arrow alongside the X is the movement arrow that moves UltraAVX into the future as time progresses.  It reminds people that it's a forward thinking movie-going experience.  I ideated and designed a campaign to speak to the new auditorium's benefits.  We coined it "Movies were made for this"

AVX-LOGOS-BAR
ULTRAAVX-Hero
Ultraavx-Seconds

My Work

CineplexBrand Design

LasttraxMobile App Design

OuttakesBrand Design

MeltProject type

UltraAVXBranding

vinyldust is mike lucas

vinyldust is mike lucas
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vinyldust is mike lucas
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