- Creative Direction
- Art Direction
THE ASK & DETAILS
With the growth of content and new ways of consuming media and movies, Cineplex wanted to create some space to remind people about the joys of movie-going. Creating bold original photography for the brand with a clear & straightforward message of finding laughter, joy & adventure are all moments and memories everyone has with film, regardless of how and where you watch. We also created a 90-second video that was cut down into small stories as short as 6 seconds for social media executions. The video tied the same narrative as the photography, reminding you of the significance of watching a movie as a shared experience with those you care about.
We executed the campaign in a large out of home media buy, including Yonge Dundas square and other critical areas across the country.
4 times a year or less, all about in-house design with valuable content.
© Mike Lucas 2021
Made with + & in Toronto.