Created the Visual Identity for Cineplex's premiere audio, visual experience with reserved seating.

CLIENT

Cineplex

TYPE

Branding

Role

Creative Director, Designer

Back in 2010, I was asked to ideate a logo for a potential future Movie-going experience that would have a Massive, huge screen, the best audio system, and a new feature at the time, a reserved seat!  It would be an actual Ultra Audio Visual Experience.  Hence ,  Ultra AVX.

Logo

The Logo for AVX has been interated on in the past 6 years. This is it's current incarnation.  Ultra stands being smaller to allow easier legibility between the 2 A's.  The streamlined arrow alongside the X is the movement arrow that moves UltraAVX into the future as time progresses.  It reminds people that it's a forward thinking movie-going experience.

AVX-LOGOS-BARAVX-LOGOS-BAR

Campaign

I ideated and designed a campaign to speak to the new auditorium's benefits.  We coined it "Movies were made for this"

Motion

In collaboration with two other motion designers/3D artists, the team animated my still-art to create a 20 second spot that plays in theatre.