Dinner &
A Movie at Cineplex & The Rec Room

CONTRIBUTION

- Creative Direction

THE ASK & DETAILS

We've all known that Dinner & A Movie is a standard date idea, but we noticed we weren't actively taking advantage of that aspect with our theatres and our 8 new The Rec Room locations. It was time to change this by introducing a new Cross-Brand promotion. This is the first time we introduced both brands in the same piece/campaign. We hired Nathan Hackett to help us illustrate the buildings, with some visual additions to the roof to ensure people who weren't familiar with each would quickly recognize what was inside - along with our couple on a date night. We executed this campaign for 3 months, and it was extended due to its substantial success in converting guests into this package.

2018

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