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Design that makes brands unforgettable

I’m Mike Lucas, an Executive Creative Director in Canada’s entertainment industry, with over 20 years of shaping how audiences experience brands on screen and in real life. I lead multidisciplinary creative teams that blend strategy, craft, and storytelling to create meaningful, memorable design & experiences.

VIP Menu Refresh – Cineplex VIP Cinemas
Project type

VIP Menu Refresh – Cineplex VIP Cinemas

National Popcorn Day
Project type

National Popcorn Day

Concession Confessions
Food Design

Concession Confessions

The Rec Room Menu & Campaign Platform | Mike Lucas | Brand Experience & Design
Campaign Design

The Rec Room Menu & Campaign Platform | Mike Lucas | Brand Experience & Design

Melt
Brand Design

Melt

Playdium
Brand Design

Playdium

Cineplex Find Your Story
Campaign Design

Cineplex Find Your Story

Cineplex Content Design
Show Package & Branding

Cineplex Content Design

Cineplex Delivery
Campaign Design

Cineplex Delivery

Makes Movies Pop!
Campaign Design

Makes Movies Pop!
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Mike Lucas

is Vinyldust

mike@vinyldust.com

© Mike Lucas 2025 

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