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Selected Work - Creative Direction & Brand Campaigns

A decade and a half of in-house creative leadership, in the work itself: national brand campaigns, food & beverage identities, experiential brands, and the design systems that hold them together. Every project here was built by an in-house team I led — strategy through craft.

VIP Menu Refresh – Cineplex VIP Cinemas
Project type

VIP Menu Refresh – Cineplex VIP Cinemas
VIP Menu Refresh – Cineplex VIP Cinemas

National Popcorn Day
Project type

National Popcorn Day
National Popcorn Day

Concession Confessions
Food Design

Concession Confessions
Concession Confessions

The Rec Room Menu & Campaign Platform | Mike Lucas | Brand Experience & Design
Campaign Design

The Rec Room Menu & Campaign Platform | Mike Lucas | Brand Experience & Design
The Rec Room Menu & Campaign Platform | Mike Lucas | Brand Experience & Design

Melt
Brand Design

Melt
Melt

Playdium
Brand Design

Playdium
Playdium

Cineplex Find Your Story
Campaign Design

Cineplex Find Your Story
Cineplex Find Your Story

Cineplex Content Design
Show Package & Branding

Cineplex Content Design
Cineplex Content Design

Cineplex Delivery
Campaign Design

Cineplex Delivery
Cineplex Delivery

Makes Movies Pop!
Campaign Design

Makes Movies Pop!
Makes Movies Pop!
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Mike Lucas

is Vinyldust

mike@vinyldust.com

© Mike Lucas 2026 

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